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Date1946 - 1950

Terms

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Ink
Paper
Minneapolis
Concord

Dimensions27.94 × 43.18 cm (11 × 17 in.)

Markings"Summer Fashions in Underdress/by/KICKERNICK" "J.P. NOURSE INC./43 MAIN STREET/CONCORD, MASSACHUSETTS/NRS MEMBER" "Unmistakably, a new element is sweeping into fashion...Motion.../Movement. Clothes are becoming alive. Instead of static, dead-/still things they have been, they are stirring with a new animation, verve,/ spirit. Not merely outer clothes but underclothes as/ well are dominated by this new and exciting trend of/ style. The truly chic woman knows full well no costume/ is smarter than the undergarment which accents it.../hence we present KICKERNICK underdress,the lingerie/ that caters to the fastidious and well dressed woman./ Besides the usual high quality materials used in / Kickernicks, Linen and Tricot Net have been added/ to give you maximum comfort and durability/ in Summer Underwear."

Credit LineGift of the Cummings Davis Society (2010)

Object number2011.008

DescriptionIllustrated print ad for Kickernick, advertising women's undergarments such as pointed brassieres, bloomers, and slips. Ivory ground with brown and peach printing. Depicts several women in different styles of lingerie. Entitled "Summer Fashions in Underdress by Kickernick" at the top with extensive text in the middle. Also inscribed with the retailer name, J.P. Nourse Inc., Concord, Mass.